Write pages ChatGPT can quote

Why it matters

Someone asks ChatGPT: "Which restaurant in Kirchberg has a private room for a business lunch of 12?" It can only repeat what it finds written down, so it helps to have a page that says plainly: we have this room, for this many people, in this place, at this price. "An unforgettable culinary experience" gives it nothing to repeat.

Google says there are no special tricks for its AI Overviews: the same pages that work in normal search are used, and important content should be in text on the page. Its guidance on helpful content asks whether a page is written by someone who knows the topic and is made to help people first. A clear page does both.

No assistant publishes how it chooses which sentences to quote, and nobody can promise you will be recommended. What you can control is whether the facts are on your page, easy to find and correct.

S1 · S2Got your Starter audit? This guide fixes S1 (a page to add) and S2 (a page to rewrite) under "What your website is missing" on page 06, Sources. In a free Snapshot, use it when a top fix on page 06 points to a page on your website.

Reference

What a quotable page has

Every page you rewrite in this guide gets these seven parts, in this order:

Before you start

Have these ready

• Your scorecard from Guide 01, with the questions where ChatGPT did not name you.
• Your fact sheet from Guide 04. Prices, languages and addresses on the new pages must match it.
• A login to your website editor (WordPress, Webflow, Wix) or your developer's contact.
• Your last 20 or so customer emails, booking requests and notes from phone calls.
• About three hours per page, including a colleague's review.

Steps

Rewrite three pages

1. Choose your three most important offers

   Open your scorecard and filter the questions without your name that scored 0. Group them by offer. The three offers that appear most, and that bring you the most revenue, are the three pages to rewrite.

   If an offer has no page of its own, it gets one now. A list of six offers on one "What we do" page cannot answer six different questions well.

2. Collect the questions customers ask

   Go through your emails, booking requests and call notes and copy each question word for word into a document, one list per offer. Keep the language it was asked in.

   • "Can we book a table for 12 on a Friday lunchtime?"
   • "Avez-vous une salle privée pour un déjeuner d'affaires ?"
   • "Gibt es ein vegetarisches Mittagsmenü?"

   Google's starter guide notes that people who know a topic well use different words from people who are new to it. Your customers are usually new to it, so their words matter more than yours. Stop at 10 to 15 questions per offer.

3. Rewrite the top of the page, answer first

   Change the H1 so it names the offer, the customer and the place. Then write two sentences that answer: what do you offer, for whom, where, in which languages, and roughly at what price.

   If you price case by case, give a starting price or say what the price depends on. "From €45 per person, depending on the menu" is useful. "Contact us for a quote" alone is not.

   Version	Opening of the page
   Before	Our spaces At Brasserie Exemple, every meal is an experience. Our passionate team welcomes you in a warm and elegant setting for all your occasions.
   After	Private dining room for business lunches in Kirchberg Brasserie Exemple has a private room for 8 to 16 guests, five minutes from the European Court in Kirchberg, with a screen for presentations. Lunch menus start at €45 per person, and we serve you in French, German or English.

   Example with a fictional restaurant.

   The "before" could describe any restaurant anywhere. The "after" answers the customer's question from the first line, and every fact in it can be checked.

   Our own rewrite

   On letzscale.com, the section about what we fix used to say "Structured data: Your business facts in a format machines understand". We rewrote it in the words a customer uses: "Your details, easy to read: your opening hours, prices, address and services, written on your website in a way Google and ChatGPT can read easily." Same service, no jargon.

4. Add the facts block

   Right below the opening, add a short list with the facts a customer compares. Copy the values from your fact sheet so they match your Google Business Profile and listings.

   Example facts block

   Price:        lunch menus from €45 per person
   Capacity:     8 to 16 guests, seated
   Hours:        Monday to Friday, 12:00 to 15:00
   Languages:    French, German, English
   Where:        12 rue Exemple, Kirchberg, 5 min walk from the tram
   Included:     screen and HDMI cable, Wi-Fi, still and sparkling water
   Not included: drinks other than water

   Type the facts as text on the page. Google asks for important content to be in text, so a price list inside an image or a PDF is easy to miss.

5. Turn your sections into question headings

   Take the questions from step 2 and use the most common ones as headings (Heading 2 in your editor). Write them the way customers wrote them, then answer in the first sentence under each heading.

   • Heading: Can we book the room for a working lunch with a screen?
   • First sentence: Yes, the private room has a 65-inch screen with HDMI, and we can serve lunch in 45 minutes.

   After the first sentence, add the detail: conditions, how to book, exceptions. Keep each answer to a few short paragraphs. Google's starter guide recommends breaking long content into sections with headings that help readers find their way.

6. Add proof and a short FAQ

   Proof shows that the people behind the page know their work. Add only what is true and what you could show if asked:

   • One short review or client case, quoted with permission, or with the details that identify the person left out.
   • Awards, qualifications and the professional bodies you are a member of.
   • Who wrote the page, with name and role. Google encourages accurate author information such as bylines.

   Then add a short FAQ: 4 to 6 questions from step 2 that the page has not answered yet. Answer each in one to three sentences.

7. Link the pages from your homepage and menu

   Add each rewritten page to your main menu and link it from your homepage. Google lists internal links, the links between your own pages, among the basics for its AI features.

   Use link text that names the offer: "Private dining in Kirchberg" tells readers and Google what the page is about; "Read more" does not.

8. Read it aloud and run the 30-second test

   Read the first two sentences aloud. If they sound like a brochure, or you could swap in a competitor's name and nothing changes, rewrite them.

   Then send the page to someone who does not know your business. Give them 30 seconds to find three things: the price, where you are, and the languages. If they cannot, move those facts higher.

Template

Page outline template

Copy this into Word or Google Docs and fill it in for each offer before you touch your website. Replace everything in angle brackets.

[H1] <Offer> in <place> for <customer>

<Sentence 1: what you offer, for whom, where.>
<Sentence 2: languages, and price from or what it depends on.>

FACTS
- Price: from € <amount> per <unit>
- Capacity or duration: <how many, how long>
- Languages: <languages>
- Where: <address, area served>
- Included: <list>
- Not included: <list>

[H2] <Customer question 1, in their words>
<First sentence answers it. Then the detail.>

[H2] <Customer question 2, in their words>
<First sentence answers it. Then the detail.>

[H2] <Customer question 3, in their words>
<First sentence answers it. Then the detail.>

PROOF (only what is true)
- Review or case: <quote, with permission>
- Awards and memberships: <list>

[H2] Frequently asked questions
<Question>
<Answer in one to three sentences.>
(4 to 6 questions)

CONTACT
<Name, role> · <phone> · <email> · <address>
To book or get a quote: <what to send or click>
Written by <name, role>. Last updated: <date>

Check it worked

Confirm the pages answer the question

Open each page on your phone in a private browser window, so you see the live version. Read only what fits on the first screen: the offer, the customer, the place and the price should all be there.

Then wait a few weeks and repeat the questions from your scorecard, as in Guide 01. Write the date you published the pages in the sheet. Assistants and search engines update on their own schedule, so a change may take time to show, or may not show.

Common mistakes

What usually goes wrong

• Keeping the slogan at the top. If the first lines are about your values, the facts sit too far down. Move the slogan lower or drop it.
• Prices that contradict each other. The page says €45, the listing says €39. Use the fact sheet from Guide 04 for every number.
• Inventing proof. A made-up review or an award you never won can be checked, and Google asks whether content has easily verified factual errors.
• Repeating keywords. Writing "restaurant Kirchberg" ten times makes the page harder to read. Google calls this keyword stuffing and lists it as spam.
• Changing the date without changing the page. Update "last updated" only when the content changes. Google names changing dates to seem fresh as a warning sign.