FAQ
Questions, answered plainly.
Everything people ask us before and after the free Snapshot. Can't find your question? Email us. hello@letzscale.com
The free Snapshot
What does the free Snapshot show?
A Snapshot prepared and checked by our team: a score from 0 to 100 showing how often ChatGPT and Gemini recommend you, their answers to 10 questions your customers ask in English and French, the 3 competitors they recommend instead, what they get wrong about you, and your top fixes, each with a free guide. See a sample Snapshot.
Why is it free?
Because the Snapshot shows what we do better than a sales pitch. It is the same check we start every paid project with. If you want help with the fixes afterwards, you can ask us; if not, the free guides show you how to do them yourself.
What's the catch?
There is none. You get the full Snapshot, one per company. Apart from the Snapshot, we only email you if you tick the box for guides and tips. Paid plans start at €1,490 if you want us to fix things for you.
Why only 7 Snapshots a week?
Because a person does each one. Every Snapshot is prepared and reviewed by our team, not generated automatically, so we select 7 businesses a week. Requests beyond that move to the next week's queue. One per company.
Do I need a call?
No. Your Snapshot arrives by email and explains itself. If you want us to walk you through it, you can book an optional 20-minute call.
Which AI assistants do you test?
The free AI Visibility Snapshot tests ChatGPT and Gemini, the two assistants most people use. Every paid package tests all six: ChatGPT, Gemini, Claude, Perplexity, Google AI Overviews and Microsoft Copilot.
Which languages do you work in?
English, French and German. The free Snapshot tests English and French; the paid audits add German. Luxembourgish on request in the AI Visibility Program. AI answers differ by language, so we test each one separately.
ChatGPT, Google and SEO
Is this what people call GEO?
Yes. Getting your business recommended by ChatGPT and other AI assistants is often called GEO, short for Generative Engine Optimization. You may also hear AEO (Answer Engine Optimization) or AI search optimization. They all mean roughly the same thing: making sure AI assistants know your business, describe it correctly and recommend it. You don't need to learn the terms, but if you're curious, our explainer What is GEO? covers them simply.
Is this the same as SEO?
No, but they are related. SEO means showing up in Google's list of links. GEO means getting named in ChatGPT's answer. ChatGPT often looks at Google and Bing results first. So if Google can't find your website, ChatGPT probably won't recommend you. That is why every paid audit checks your website's Google basics first.
Do you also do SEO?
Only where ChatGPT needs it. We are not a full SEO agency. Every paid audit first checks whether Google and Bing can find and read your website: are your pages listed (indexing), can their robots get in (crawler access), is each page clear, is it fast, and are your details easy to read (structured data). If something is broken, we tell you how to fix it, or fix it for you at a fixed quote.
How much does it cost to fix our SEO?
It depends on what is broken, so it is custom scope. The Starter audit and the AI Visibility Program include a check of whether Google can find and read your website (technical SEO). It shows exactly what needs fixing. Whatever is broken, we can fix, and you get a fixed price before we start. There is no SEO retainer.
We already have an SEO agency. Why you?
We work alongside them. Your agency works on your Google ranking; we check and improve what ChatGPT says about you. That also depends on other things, like listing sites and reviews. Most of our fixes also help classic search, and we share them with your agency.
Can you guarantee that ChatGPT will recommend us?
No. Nobody can honestly promise that. We promise careful work and honest measurement: the same questions, asked the same way, before and after, so you see exactly what changed.
How long until we see results?
Some ChatGPT answers come from a fresh web search. Those can change one to two weeks after we fix things. Other answers come from what ChatGPT learned earlier. Those change more slowly, over months. We measure both.
How do you make sure the results are fair?
We ask from a fresh account with no history, logged out where possible, on the free versions most people use. We agree the questions with you first, and keep them the same every time.
Working with us
Who does the work, you or us?
In the AI Visibility Program we do the work: your business profiles, listing sites, getting other websites to mention you, and new texts and settings for your website. Whoever manages your website puts the changes live in about 2 hours, or we do it with the Install add-on. Developer work on your website's code is not included; we quote it if you want it.
What do you need from us?
One contact person, and either access to your website or someone who can publish changes. That is usually all.
Do you need access to our website?
Not for the free Snapshot or the Starter audit: we only look at what is public. For the AI Visibility Program we need access to your business profiles. Website changes come ready to copy and paste for whoever manages your website; we only need editor access if you choose the Install add-on.
Do we need to change our website platform?
In most cases, no. We prepare changes for common platforms such as WordPress, Shopify, Wix and Webflow. On a custom-built website, your developer puts them live, or we quote that work separately.
Pricing and contracts
What does it cost?
The free AI Visibility Snapshot costs nothing, one per company. The Starter audit is €1,490. The 90-day AI Visibility Program is €4,900, or 3 monthly instalments of €1,700. Monitoring is €390 per month, or €3,900 per year. All prices exclude VAT and are agreed in writing before work starts. See pricing.
Will the €4,900 price change?
Yes. It's our launch price for our first 10 program clients, and it will increase after that. Clients who sign at the launch price keep it.
How long is the contract, and how do we cancel?
The free Snapshot and the Starter audit are one-off, with no subscription. Monitoring runs for a minimum of 3 months, then you can cancel with 30 days' notice.
Data and privacy
What data do you use?
Only public information: your website and what AI assistants and public sources say about you. From the form, we use your company name, website and email to prepare and send your Snapshot, in line with the GDPR. Guides and tips only if you tick the box. See our privacy policy.
How do you handle data for regulated firms?
The free Snapshot and the paid audits use only public information: your website and what AI assistants and public sources say about you. We do not need access to client data or internal systems. [Confirm where our tools store data.]
Ready to see what ChatGPT says about you?
Apply for your free Snapshot: what ChatGPT and Gemini say about your business, and who they name instead.