SEO and GEO
ChatGPT can only recommend what Google can find.
We help businesses get recommended by ChatGPT and other AI assistants. This is called GEO. These assistants often build their answers from Google and Bing results. So if Google can't find your website (an SEO problem), we fix that too. The price depends on your website, so we give you a fixed quote first.
Why SEO matters for AI answers
Google's AI answers (AI Overviews) come from Google's own results. ChatGPT and Microsoft Copilot often look at Bing results. If Google and Bing can't find, read or trust your website, the AI assistants can't recommend it.
Maybe your pages are missing from Google, blocked, slow, or missing the details machines look for. Then ChatGPT has less to go on, and it names a competitor instead.
What we check first
Part of every Starter audit and AI Visibility Program.
- Are you on Google and Bing? (indexing)
- Are your important pages listed in Google and Bing? ChatGPT and Copilot lean on Bing, which many websites forget.
- Can their robots get in? (crawler access)
- Google and ChatGPT send small programs, called crawlers, to read websites. We check that nothing blocks them, like a setting (robots.txt), a firewall or a login.
- Is each page clear?
- A clear title, clear headings and one topic per page, so Google and ChatGPT can tell what each page is about.
- Speed
- Google reads slow pages less often, and visitors leave before they load.
- Are your details easy to read? (structured data)
- Your name, address, services, opening hours and prices, written into your website in a format Google and ChatGPT read easily.
SEO and GEO, side by side
| SEO | GEO | |
|---|---|---|
| Goal | Show up high in Google's list of links | Get named in ChatGPT's answer |
| Where | Google and Bing results pages | ChatGPT, Gemini, Claude, Perplexity, Google AI Overviews and Microsoft Copilot |
| Measured by | Your position in Google, and clicks | Whether ChatGPT names you, gets your details right, and who it names instead |
| Depends on | Your website and other websites linking to it | Your website, plus listing sites, reviews and the other websites ChatGPT reads |
What we do, and what we don't
We do
- Check your website's Google basics in every paid audit
- Fix whatever is broken, as far as ChatGPT needs it
- Give you a fixed price before we start
We don't
- Monthly SEO contracts or ranking reports
- Buying links or paid ads
- Promise a top spot in Google or a recommendation from ChatGPT
SEO fixes are custom scope. The work depends on your site, so we quote it after the audit, with a fixed price agreed in writing. See what each package includes
Questions about SEO
Do you also do SEO?
Only where ChatGPT needs it. We are not a full SEO agency. Every paid audit first checks whether Google and Bing can find and read your website: are your pages listed (indexing), can their robots get in (crawler access), is each page clear, is it fast, and are your details easy to read (structured data). If something is broken, we tell you how to fix it, or fix it for you at a fixed quote.
Is this the same as SEO?
No, but they are related. SEO means showing up in Google's list of links. GEO means getting named in ChatGPT's answer. ChatGPT often looks at Google and Bing results first. So if Google can't find your website, ChatGPT probably won't recommend you. That is why every paid audit checks your website's Google basics first.
How much does it cost to fix our SEO?
It depends on what is broken, so it is custom scope. The Starter audit and the AI Visibility Program include a check of whether Google can find and read your website (technical SEO). It shows exactly what needs fixing. Whatever is broken, we can fix, and you get a fixed price before we start. There is no SEO retainer.
We already have an SEO agency. Why you?
We work alongside them. Your agency works on your Google ranking; we check and improve what ChatGPT says about you. That also depends on other things, like listing sites and reviews. Most of our fixes also help classic search, and we share them with your agency.
Start with a free Snapshot.
See what ChatGPT and Gemini say about your business today, and which competitors they name instead.