Make it easy to contact and book you, for people and AI agents

Why it matters

People now ask AI assistants practical questions: "How do I book an appointment with a fiduciary in Strassen?", "What is Café Ribeiro's phone number?", "Does Kastell Conseil work in German?". The assistant can only answer with what it can read. If your phone number is in an image, your opening hours sit inside a widget, and the only way to reach you is a form, there is little for it to pass on.

Some assistants also go one step further and act for the user. Google documents that AI Mode in Search can look for restaurant reservations, event tickets and beauty and wellness appointments across booking platforms and websites, then link the user to the booking page to finish. For these tools, a clear booking link and a simple form are what a visitor uses, whether that visitor is a person or software working for one.

Illustration with a fictional business.

Reference

What providers document about AI agents today

"AI agent" is used loosely. Here is only what the providers themselves have published, as of 24 October 2026.

Developer note. OpenAI says some websites use security measures that block automated browsers, so a site may block ChatGPT's cloud browser. If you want to allow it: the cloud browser signs its requests (Web Bot Auth, HTTP Message Signatures). On Cloudflare it is recognised as a signed agent with detection ID 129220581, which you can allow with a WAF custom rule. On Vercel, OpenAI says no setup is needed. Guide 11: Check if Cloudflare or your firewall blocks AI bots shows how to see what your firewall blocks.

Before you start

Have these ready

• Your fact sheet from Guide 04: Correct the wrong facts ChatGPT tells about you. Copy your phone number, email, opening hours and languages from there, so they match everywhere.
• The public link to your booking page, if you use a booking tool. Open it in a private browser window: it must work without logging in.
• A login to your website editor (WordPress, Webflow, Wix) or, for a custom-built site, your developer's contact.

Steps

Five changes to your contact page

1. Write your contact facts as plain text

   On your contact page, and in short in the footer of every page, write out what someone needs to reach you. As text, not inside an image, a map or a chat widget:

   Contact block · fictional fiduciary

   Fiduciaire Veldrin
   Book a free 30-minute call: fiduciaire-veldrin.example/book
   Phone: +352 12 34 56
   Email: hello@fiduciaire-veldrin.example
   Ask for a quote: fiduciaire-veldrin.example/quote
   Opening hours: Monday to Friday, 8:30 to 17:30
   Languages: French, German, English
   We reply to emails within one business day.

   • Write the phone number with +352, so it works from abroad and matches your other listings.
   • Say which languages you work in. In Luxembourg this is often the first thing a customer wants to know.
   • Only promise a reply time you keep.

   Then check the text is really in the page your server sends, not added later by a script: open the page source and search for your phone number. Guide 12 shows how, and why it matters: Google itself notes that "not all bots can run JavaScript".

2. Turn each way to reach you into a real link

   Give each action its own clear button or link, named after what happens: "Book a call", "Ask for a quote", "Call +352 12 34 56", "Email us". Each one should be a normal link that goes somewhere:

   • Phone: a tel: link. On a mobile phone, tapping it starts the call.
   • Email: a mailto: link. It opens the visitor's email program.
   • Booking and quotes: a link to a page with its own address, not a button that only opens a pop-up.

   For your developer · real linksCopy

   <a href="https://fiduciaire-veldrin.example/book">Book a call</a>
   <a href="https://fiduciaire-veldrin.example/quote">Ask for a quote</a>
   <a href="tel:+352123456">Call +352 12 34 56</a>
   <a href="mailto:hello@fiduciaire-veldrin.example">hello@fiduciaire-veldrin.example</a>

   Google's guidance is plain: it "can only discover your links if they are <a> HTML elements with an href attribute". A clickable box built with a script is not a link a crawler can follow.

3. Give your booking tool a public link

   Many booking tools (Cal.com, Calendly, a restaurant reservation system, a salon booking app) offer two things: a widget you embed in your page, and a public booking page with its own address. Use the embed if you like it, but also show the public link as a normal text link next to it. A widget that only appears after a script runs can be invisible to software that reads the page.

   Use the same booking link on your Google Business Profile, so it is the same everywhere. Google's steps: go to your profile at business.google.com. On Google Search, select Booking. On Google Maps, select Edit profile, then Booking. Select Add link, paste your booking address and select Save. If you have several, use Set preferred link to choose the main one.

4. Keep forms short, and label every field developer

   Ask only for what you need to reply: often name, email and a message. Each field needs a visible label that says what goes in it. The W3C, which writes the web's accessibility standards, asks for labels on "all form controls" and says the label's for must exactly match the field's id. A greyed-out example text inside the field is not a label.

   For your developer · a simple labelled formCopy

   <form action="/contact" method="post">
     <label for="name">Name</label>
     <input id="name" name="name" type="text" required>
   
     <label for="email">Email</label>
     <input id="email" name="email" type="email" required>
   
     <label for="message">What can we help with?</label>
     <textarea id="message" name="message" required></textarea>
   
     <button type="submit">Send message</button>
   </form>

   • Make sure the form itself is in the page source (check 1 in Guide 12), not loaded by a third-party script after the page opens.
   • Always show your email and phone number next to the form, so there is another way to reach you.

5. Add contactPoint to your structured data developer

   If you followed Guide 05, your homepage already has a block of structured data describing your business. Google's Organization documentation describes contactPoint as "the best way for a user to contact your business", asks you to include the support methods you offer, and to "include the country code and area code in the phone number".

   Add inside your Organization or LocalBusiness blockCopy

   "contactPoint": {
     "@type": "ContactPoint",
     "contactType": "customer service",
     "telephone": "+352 12 34 56",
     "email": "hello@fiduciaire-veldrin.example",
     "availableLanguage": ["fr", "de", "en"]
   }

   Use the same phone number and email as on the page. Structured data must describe what visitors can see: Guide 05 explains the rule and how to test the block.

Example

Our own contact page

letzscale.com/contact

On letzscale.com/contact we give three ways to reach us, all in the page source:

• Book a call: a normal link to our public Cal.com booking page, where you pick a time for a free 20-minute call.
• Email: hello@letzscale.com, written out as text and as a mailto: link.
• A message form with three labelled fields: Name, Email and Message.

The page also says when to expect a reply: within 24 hours on business days. Write down only the channels you actually answer.

Check it worked

Test it like a customer, then like a machine

• On your phone: open the contact page, tap the phone number, the email address and the booking button. Each should do what it says.
• In a private browser window: open your booking link. It should show free times without asking you to log in.
• In the page source: search for your phone number, your email and the word "Book" (Guide 12, check 1).
• Structured data: run your homepage through Google's Rich Results Test and check the phone number and email match the page (Guide 05).

Common mistakes

What usually goes wrong

• A form as the only way in. Some people, and some tools, will not use it. Always show an email address and, if you have one, a phone number.
• Contact details in an image or a map only. A picture of your phone number cannot be copied, tapped or quoted.
• A booking widget with no link. The calendar appears only after a script loads. Add the tool's public booking link as plain text.
• Different numbers in different places. The website, Google Business Profile and directories show different phone numbers or hours. Copy everything from one fact sheet.
• Buttons that are not links. "Contact us" opens a pop-up but has no address of its own, so nothing outside your page can point to it.
• Placeholder text instead of labels. The hint disappears as soon as someone types, and the field has no name.