Make your LinkedIn company page match your facts

Why it matters

Your LinkedIn company page is one of the places your facts appear online, next to your website, your Google profile and your listings. Anyone can open it: clients checking you out, people you are hiring, and software that collects information about businesses.

Company pages are often set up once, years ago, by someone who has since left. The tagline describes an old service, the website still points to a former address, and the office moved. When your LinkedIn page and your website say different things, anyone comparing the two, a person or an AI assistant, has two versions to choose from.

This guide goes through the page field by field and makes each one match the fact sheet you wrote in Guide 04. It does not make LinkedIn or ChatGPT show you more often. It removes one source of conflicting facts.

Illustration with a fictional business.

Before you start

Have these ready

• Your fact sheet from Guide 04, with a date on it. Every field below is compared with it.
• A standard description: two to four sentences that say what you do, for whom, where and in which languages. If you have written your About page with Guide 23, its first paragraph is your standard description. If not, write it now and add it to the fact sheet.
• A personal LinkedIn account with the super admin role on your company page. LinkedIn says only super admins can edit a page and add or remove other admins. Content admins can post but cannot change the page details.

Steps

Check and fix your LinkedIn page

1. Find your page and make sure you can edit it

   Search LinkedIn for your company name and open your page. If you are a super admin, you will see the admin view with a menu on the left.

   • You are not an admin. Ask a current super admin to add you. They go to Settings in the left menu, select Manage admins, click Add admin, search for your name, pick the Super admin role and click Save. LinkedIn only lets them add people who follow the page and are a 1st, 2nd or 3rd-degree connection, so follow the page first.
   • Nobody at the company is an admin any more. LinkedIn has a "Request admin access" route for this; see LinkedIn's help on admin roles in the sources.
   • You have no page. Click the For Business icon in the top right of LinkedIn, then Create a Company Page, choose Company, fill in the details and tick the box confirming you may act for the company. Creating a page is free. LinkedIn supports this on a computer or in the iPhone app, not in the Android app. Whoever creates the page becomes its super admin.
   • You find two pages for your company. LinkedIn's FAQ says you can ask for a duplicate to be removed or merged with your page. Two pages with different facts is the same problem as a wrong page.

   Keep at least two people as super admin, so the page is not lost when one of them leaves.

2. Open the edit view

   In the admin view, click Edit page in the left menu. On the phone app, tap Dashboard in the top left and select Edit page. The edit view has tabs; you will use Page info, the details section, locations and Buttons. What you save here shows on the Home and About tabs that visitors see.

3. Page info: name, public URL and tagline

   Open the Page info tab and compare each field with your fact sheet.

   • Name. Use the trade name customers know, exactly as on your website. LinkedIn's rules say the name must match your business or brand name. If your page is verified, LinkedIn asks you to contact them to change the name.
   • LinkedIn public URL. The address of your page, for example linkedin.com/company/kastell-conseil. Changing the name does not change this address, so update it separately if it still shows an old name. You can change it once every 30 days. The old address forwards to your page at first, but another page can claim it later.
   • Tagline. The one line under your name. Use the first line of your standard description, so it says what you do, not a slogan.

   Click Save in the top right before you change tab.

4. Overview: paste your standard description

   Replace the overview text with the standard description from your fact sheet. Do not write a new version for LinkedIn: the point is that it says the same thing as your website. LinkedIn's own advice is to lead with the words and phrases that describe what your organisation does, because members search by keyword.

   Overview · Kastell ConseilCopy

   Kastell Conseil is a business consultancy in Bertrange, Luxembourg. We help small companies and self-employed people set up, plan their finances and deal with the administration. We work with clients across Luxembourg, in French, German, English and Luxembourgish.
   
   Website: https://www.kastell-conseil.example

   Example with a fictional business. Use your own standard description.

   If your page shows a founding year or a list of specialties on its About tab, check them against your fact sheet too: the founding year should match the RCS, and specialties should name the services on your website.

5. Website, industry and company size

   • Website. Your main address as it is today, with https:// and the same form you use everywhere (with or without www.). LinkedIn says pages with a logo, description and website address are easier to discover.
   • Industry. Pick the one that fits what you do from LinkedIn's list. LinkedIn based the list on the North American NAICS classification, so the names can feel unfamiliar; choose the closest match, not the broadest one.
   • Company size. The number of people at your organisation. Make it agree with the headcount on your fact sheet and your About page.

   LinkedIn's help says the industry is set under Edit page, then Details. Save when you are done.

6. Locations

   LinkedIn lets you add several locations and mark one as the primary office. Locations in the same area are grouped on the map.

   • Use the same address as your website and fact sheet, in the same spelling, for example "Esch-sur-Alzette", not "Esch/Alzette" in one place and "Esch" in another.
   • If you work from home and your website shows only the town, do not publish more on LinkedIn than on your website.
   • Delete offices you have closed. An old address is exactly the kind of fact that ends up in an answer.

7. Add French and German versions

   Many Luxembourg clients use LinkedIn in French or German. LinkedIn lets you add up to 20 languages for the page name, tagline and description. Visitors see the version in their own LinkedIn language; if there is none, they see your default language.

   In Edit page, click More, then Languages, then Add a language. Choose the language, enter the Page name, Tagline and Description in that language and click Save. LinkedIn does not translate them for you. Use the French and German versions of your standard description from your website, so all three languages say the same thing.

   Decide before you add

   LinkedIn says a language cannot be removed once it has been added. Only add the languages you will keep up to date.

8. Optional: a button to your website

   In the Buttons tab, you can turn on a custom button, choose its name and enter the address it opens. LinkedIn is rolling this out gradually, so you may not see it yet. Without a paid Premium Company Page, visitors only see the button after clicking More. Point it to your contact or booking page.

9. For your web developer: add the page to sameAs

   Your structured data from Guide 05 has a sameAs list: the addresses of your profiles on other websites. Google describes it as "the URL of a page on another website with additional information about your organization". Add your LinkedIn page there, using the public URL from step 3.

   Part of your structured dataCopy

   "sameAs": [
     "https://www.linkedin.com/company/kastell-conseil"
   ]

   If you change the LinkedIn public URL later, change it here too. List only profiles you control.

Check it worked

Look at the page as a visitor

Open your page in a private browser window, or ask a colleague who is not an admin to open it. Go to the About tab and lay it next to your fact sheet and your website. Every field should match, down to the spelling of the town and the form of the website address.

Example with a fictional business.

Common mistakes

What usually goes wrong

• Writing a fresh description for LinkedIn. A new text that says "advisory boutique" when your website says "business consultancy" gives two versions. Paste the standard description.
• Changing the name and forgetting the public URL. The page then shows the new name at an address with the old one.
• Leaving the page with one admin. When that person leaves the company, nobody can edit the page.
• Adding languages you will not maintain. A language cannot be removed, and an outdated German description is one more wrong source.
• Fixing LinkedIn and not the rest. If your Google profile or a listing still has the old facts, the conflict stays. Go back to step 5 of Guide 04.